GOOGLE ADS CAMPAIGNS / SEA
1. Financing campaign
In order to provide the perfect solution for clients who are on a lower budget due to the coronavirus, we created a specific SEA landing page presenting our products combined with matching models of financing. These need to be adapted to your specific requirements and offering.
Link to landing page: www.winterhalter.com/sea-guideline-financing-models/
To drive qualified traffic to this landing page we built a Google Ads campaign including keywords such as "rent commercial dishwasher", "commercial dishwasher leasing" or price sensitive keywords like "commercial dishwasher cheap". Profound keyword researches are mandatory to find the perfect keywords for each market because there will be differences regarding search behaviour.
2. Cheap competitor campaign
We duplicated the financing model SEA landing page and built a seperate Google Ads campaign for people who are searching for specific and primarily cheap brand names. Thus, we managed to drive traffic that was initially searching for a cheap product to our own landing page showing our financing options to explain that it is possible to have a high-quality machine even without a big investment.
Link to landing page: www.winterhalter.com/sea-guideline-financing-models-cheap-competitors/
3. Glasswashing campaign
Since the need for glasswashers has increased because of several hygiene regulations in Germany, we also implemented an Ads campaign addressing people searching for glasswashers in general.
Link to landing page: www.winterhalter.com/sea-guideline-glasswashing/
4. Commercial dishwashing campaign
We also prepared a campaign for search terms such as "restaurant dishwasher" or "commercial dishwashing" presenting our financing models and also highlighting hygienic safety.
Link to landing page: www.winterhalter.com/sea-guideline-commercial-dishwashing/